K11 MUSEA New Flagship
Concept Store Grand Opening
You are cordially invited to step into the new Serge Lutens flagship concept store at K11 MUSEA — a sanctuary of fragrance where poetic aesthetics come alive.
As the first flagship to embody the Serge Lutens universe while honoring its origins, the store echoes the heritage of the inaugural boutique at the Salons du Palais Royal in Paris. Timeless elegance and artistry are reinterpreted here, offering a refined expression of the brand’s spirit.
Register now to experience the new concept store.
Upon arrival, you will receive a Collection Noire trial set.
Prologue to a Poetic Fragrance Sanctuary
Step into the concept store, where the space unfolds like an art gallery, evoking the timeless memory of Parisian architecture through the shape and colour reminiscent of the centuries-old nobility of Parisian carved stone.
The Poetic Reflection of Fragrance and Beauty
Each fragrance and makeup collection is encircled by metallic arrow‑shaped lighting, illuminating the serenity and poetry of the Palais Royal Garden.
A Splendid Chapter Amidst Courtyards
Inspired by the u-shaped display from the Palais Royal arcades, the store design seamlessly integrates bookshelves into the fragrance display area, presenting the radiant new “Royaume des Lumières” collection.
A Collector’s Sanctuary of Fragrance Masterpieces
The VIP Room, adorned with the legendary Palais Royal arcades in Paris and featuring Moorish motifs, showcases fragrance creations as though they were works of art.
Exclusive Shopping Privilege
From now until 31st December 2025
Upon purchase of any product and enjoy
Leather Fragrance Case
(Worth HK$200)
Reserve Your Fragrance Journey:
Step Into a New Fragrance Sanctuary
Each visit is the prologue to a journey; each fragrance awaits like a chapter to be read,
leaving its indelible mark upon the soul.
Register now to experience the new concept store, a space unfolding like a fragrance library.
Each fragrance and makeup creation becomes a chapter, awaiting you to discover and inviting you to savor its poetry.
Upon arrival, you will receive a Collection Noire trial set.
From now until 31st December 2025
Boutique
K11 MUSEA
Shop B125, Level B1, K11 MUSEA,
18 Salisbury Road, Tsim Sha Tsui