In the early 70s, Serge Lutens created his first-ever make-up line at the age of 30 and became a remarkable rising star in the industry. However, he was determined to be unfettered by the image of femininity that was constructed in the past. He subverted the norms of make-up at the time, by virtue of his gift, his pursuit of beauty, as well as his unvarnished and uncompromising vision of beauty. He was dared to reveal the stunning beauty of women by playing with colors and lighting up the face in striking and bold ways.
In just a few months, his unconventional make-up became a formidable weapon for French feminists at the time. Buying Serge Lutens make-up and wearing it in his style meant embracing a new way of living, a way of rejecting authoritarianism. It was a silent yet powerful declaration of expressing your true self.
The success had made Serge Lutens dubbed by the media all over the world “the greatest make-up artist in the world”. Yet, he did not become complacent about his achievement, he was hoping to make another breakthrough! In 1980, his ambition led him to cooperate with the Japanese cosmetics giant, Shiseido, which had yet to be known internationally at the time. With his dedication and enthusiasm, Shiseido could eventually shine on world stage.
Back then, Serge Lutens had already forged an indissoluble bond with Japan. Serge Lutens first visited Japan in 1971 for a business trip. He embarked on this journey with great excitement and ended up creating his new kingdom of make-up.
During his journey, he met Bando Tamasaburo, a legendary practitioner of Kabuki who specialized in female characters. The absolute white foundation with vivid red lips in Kabuki makeup turned him into the perfect woman. This instinctual way of self-expression motivated Serge Lutens to create his own style persistently in the future.
Serge Lutens was also deeply inspired by the determination and the craftsmanship of the Japanese. He had great respect for their professionalism and thought that the sense of insecurity caused by natural hazards like earthquakes, had made them to be well prepared for the uncertainty, ensuring that everything must be under control and maintained in complete order. Their national character has been developed as “delicate, comprehensive and absolute”.
Since the amazing journey, Japanese culture has always inspired Serge Lutens and lead him to redefine the essence of beauty.
Eventually, every encounter happened in Japan had inspired Serge Lutens to create the ‘Nécessaire de Beauté (BEAUTY ESSENTIALS) make-up collection in the 2000s – it is delicate, comprehensive and absolute, allowing women to be a better version of themselves, unvarnished and uncompromising!
Effective Date: Mar 7, 2019
Cookies are small files or pieces of information stored on your computer (or other Internet enabled devices, such as a smartphone or tablet) when you visit one of our Sites. A cookie will usually contain the name of the website from which the cookie has come from, the "lifetime" of the cookie (i.e. how long it will remain on your device), and a value, which is usually a randomly generated unique number.
We do not store sensitive personal information, such as your address, your password, your credit or debit card data, etc., in the Cookies we use.
The information stored in the Cookies from our website is used exclusively by us, except for those identified below as "third-party cookies", which are used and managed by external entities to provide services requested by us to improve our services and the experience of the user when browsing our website. The main services for which these "third-party cookies" are used are to obtain access statistics and to guarantee the payment transactions that are carried out.
We may put our Cookies on websites of our partners broadcasting advertisements for our brands and/or products. These Cookies are mainly used to present you appropriate content, corresponding to your interests, and to evaluate the consultation of our content (including advertising).
We use the following types of cookies:
The settings from the Internet browsers are usually programmed by default to accept Cookies, but you can easily adjust it by changing the settings of your browser. However, if you choose to disable the Cookies on your browser, you might not be able to benefit from all the functionalities offered by our Sites.
For more information on how to customize your cookies options in your browser settings, please consult the following links:
For Internet Explorer™: https://support.microsoft.com/en-hk/help/17442/windows-internet-explorer-delete-manage-cookies;
For Safari™: http://support.apple.com/kb/HT1677?viewlocale=en_US;
For Chrome™: https://support.google.com/chrome/answer/95647?hl=en;
For Firefox™: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences;
For Opera™: https://help.opera.com/en/latest/web-preferences/.
For more information about other commonly used browsers, please refer to
Please be aware that if Cookies are disabled, not all features (e.g. online ordering) of the Site may operate as intended.
This Website※ is operated by SHISEIDO Hong Kong Limited (“Shiseido”).
※This Website refers to all directories and pages contained in the domain below.
For the purpose of the Terms, any and all persons who use the Services, regardless of whether they are identifiable by SHISEIDO, are defined as the users (the “Users”). The Terms apply to all Users of the Website.
The Users who actually use the Services will be deemed to have agreed to the Terms.
Any terminal equipment, communication devices, software and other facilities necessary to use the Services must be prepared by the Users.
SHISEIDO reserves the right to modify all or part of the Terms in its sole discretion without prior notice to the Users. In such case, SHISEIDO shall give notice of such modification at the Website, and the modification shall take effect at the time of such notice at the Website.
In using the Website, the Users are prohibited by SHISEIDO from conducting the following acts (including acts or preparatory acts which may trigger the following acts):
SHISEIDO will make no guarantee of the integrity and availability of the information which the Users obtain through the Website, including information dispatched from other Users. All Users will make use of the Website on their own responsibility and judgment, and SHISEIDO will not be held responsible for any result of using or relying on such information.
(1) In the event of regular or urgent maintenance of the systems that provide the Services;
(2) In the event that there are other reasonable grounds in respect of the operation or technology of the Services.
(3) In the event of a power outage, fire, earthquake or any other force majeure that makes provision of the Services difficult; or
(4) In the event of a failure of the systems that provide the Services;
SHISEIDO will not be held responsible for and will not be liable to compensate for any damage arising from or in connection with the use of other website managed or operated by third parties that are linked from the Website.
This Website makes use of following highly secure technologies, and maintaining a high level of security.
(1) Any contents that are offensive to public order and morals;
(2) Any contents that are in violation of laws and ordinances;
(3) Any contents that defame SHISEIDO (including its affiliated companies) or any of its affiliates; or
(4) Any other contents that are objectively considered to be detrimental to the corporate value of SHISEIDO.
Any interpretation and application of the Website and these Terms shall be governed by the laws of Hong Kong Special Administrative Region (HKSAR). Unless otherwise provided, any and all disputes arising from or in connection with the Website shall be subject to the exclusive jurisdiction of the Hong Kong courts as the court of first instance.